Build momentum and share your music with listeners at the right time. It’s often the case with bands and musicians that the music is ready, but the release strategy isn’t. So what happens? We go crazy for the next 24 hours, spamming social media and getting everyone to hear the track, share it, etc.Īfter 24 hours… you start all over again from scratch. We’ve worked on the creation, but we’re not prepared for the next step. The issue with this is, we haven’t played the game properly. It’s exciting, we need the world to hear our work.
It takes loads of time, effort, and money to do this. Writing, arranging, recording, pouring our heart and soul into every sinew of a recording. If you’ve released music recently and you feel a little deflated, disheartened, and frustrated at the lack of response, you need to be more aware of why your new music needs momentum to perform well.Īs musicians and creatives, we love to create. Use that time to build a strategy, create content for social media and build momentum.
“Levitating (feat.I know you’re excited and you want to get that music out and heard… but you also don’t want to be disappointed.Ģ, 3, or 4 weeks before you get that final mix sorted.“STAY (with Justin Bieber)” by The Kid LAROI.“MONTERO (Call Me By Your Name)” by Lil Nas X.Spotify has also rolled out a bevy of new sharing options and other experiences for its users’ Wrapped playlists, along with videos from artists and more - check them out here. The year’s most-streamed album globally is Olivia Rodrigo’s “Sour,” followed by Dua Lipa’s “Future Nostalgia” and Justin Bieber’s “Justice.”įor better or worse, the most popular global podcast was “The Joe Rogan Experience,” followed by “Call Her Daddy” and “Crime Junkie.”
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